How do I outrank a bigger company on Google?
Introduction
SEO is a battlefield, especially for small and medium-sized businesses (SMEs) trying to outrank larger companies on Google. But fear not, it’s not the size that counts, it’s the strategy. In this post, we will share some practical tips on how to outsmart and outrank your bigger competitors on Google.
Understanding SEO
Before we dive into the strategies, let’s first understand what SEO is. SEO, or Search Engine Optimisation, is the practice of enhancing your website to improve its visibility in organic search results on search engines like Google. The better visibility your web pages have in search results, the more likely you are to attract prospective and existing customers to your business. For a more detailed understanding of SEO, check out Moz’s beginner guide to SEO.
How to Outrank Bigger Companies on Google?
1. The TAYA Way of Writing Blogs
The TAYA (They Ask, You Answer) principle is a game-changing content marketing strategy. The idea is straightforward – listen to your customer’s questions and answer them through your content. This method not only improves your SEO but also builds trust with your audience. Learn more about TAYA from the book ‘They Ask You Answer’.
2. Auto Publishing of Blogs
Regularly publishing fresh, quality content is a vital aspect of SEO. However, consistently creating content can be time-consuming. The solution? Auto publishing. With services like Milestone Labs’ auto blog, you can have blogs like this auto-published for less than £1 per blog.
3. Local SEO
As a smaller business, one area where you can have an advantage over larger companies is local SEO. By focusing on local SEO, you can target customers in your specific geographic area, where you might have less competition. Google’s local SEO guidelines offer some excellent tips on this.
4. Long-Tail Keywords
Instead of targeting broad, highly competitive keywords, focus on long-tail keywords – specific, low-competition search terms. While these might have lower search volumes, they often have higher conversion rates as they’re more targeted. Tools like Semrush can be useful for finding these keywords.
5. User Experience
Google loves websites that provide a good user experience. Ensuring your website is fast, mobile-friendly, and easy to navigate can significantly boost your SEO ranking. For more tips on improving user experience, check out this post on our blog.
6. Backlinks
Backlinks are another crucial factor in SEO. These are links from other websites to yours. The more quality backlinks you have, the more trustworthy your site appears to Google. Check out this guide on how to get backlinks by Ahrefs.
Conclusion
Outranking bigger companies on Google is no easy feat, but with the right strategies, it’s definitely achievable. Remember, SEO is a long-term game. Consistency, patience, and continuous learning are key.
Remember, “It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” So, keep fighting, keep learning, and most importantly, keep answering your customers’ questions.
