Is it better to update old blogs or write new ones?
Introduction
If you run a blog, you have likely faced the conundrum: should you update old blogs or write new ones? The answer isn’t as straightforward as one might think. Understanding the effectiveness of each approach is key to making the right choice for your SEO strategy. Whether you opt for the TAYA (They Ask You Answer) methodology of writing blogs or auto-publishing of blogs, understanding the SEO implications is crucial.
Updating Old Blogs
First, let’s delve into why updating old blogs can be a smart move.
Relevance
Information changes rapidly. An article you wrote a year ago may have outdated information. By updating old blogs, you ensure the content remains relevant and accurate for your audience.
SEO Benefits
Google loves fresh content. Updating your old blog posts signals to search engines that your website is active and up-to-date. This can help improve your search engine ranking, boosting your visibility online.
According to Moz, Google scores ‘freshness’ based on how recently the content was updated.
Writing New Blogs
Now, let’s explore the benefits of creating new blog content.
Diverse Content
Creating new blogs allows you to cover a broader range of topics. This can attract different segments of your audience and increase your reach.
SEO Value
Each new blog post is a new indexed page on your website, providing another opportunity for your site to appear in search engine results. Semrush states that businesses that blog regularly have 434% more indexed pages.
The Best of Both Worlds
Given the benefits of both updating old blogs and creating new ones, the best strategy may be a mix of both.
Update when Necessary
If you have a blog post that performs well but contains outdated information, updating it can be an effective way to maintain its relevance and SEO value.
Create New When Relevant
When you have a new idea or topic that aligns with your business and audience, creating a new blog can help you tap into new keywords and reach a wider audience.
The TAYA Way and Auto-publishing Blogs
Applying the TAYA (They Ask You Answer) methodology can guide your decision on whether to update or write new blogs. In this approach, your content creation is driven by the questions and concerns of your audience. You can learn more about the TAYA methodology in this book.
Auto-publishing of blogs, like the service offered by Milestone Labs, can streamline your blogging process. For less than £1 per blog, you can have fresh content regularly updated on your site without lifting a finger.
Conclusion
Both updating old blogs and writing new ones have their place in a robust SEO strategy. The choice between the two should be guided by the relevance and usefulness of the content to your audience. By leveraging the TAYA methodology and considering auto-publishing services, you can keep your blog content fresh, relevant, and SEO-friendly.
For a deeper understanding of your SEO strategy and how to optimise it, check out the SEO services offered by Milestone Labs. With the right approach, you can maximise your online visibility and reach your target audience more effectively.
